Morlidge SteveAuthor  

Steve Morlidge has 30 years of practical experience in designing and running performance management systems as a fnance professional at Unilever. He is coauthor of Future Ready: How to Master Business Forecasting, which is aimed at a general business audience. Steve has contributed numerous articles to Foresight, covering forecast error measurement, forecastability, forecast value added, and principles governing the forecasting process. He is the creator of ForecastQT, a forecasting performance management application in the Cloud, which exploits the insights and innovations described in his articles.