Foresight: The International Journal of Applied Forecasting, Issue 37, Spring 2015, Pages 29 – 36
Despite great acclaim for the potential and use of prediction markets as an efficient tool for aggregating individual judgments, corporate adoption has been limited. To find out why, Thomas Wolfram examined existing research and interviewed several dozen key business executives. He reports that problems with overall acceptance of the corporate prediction market (CPM) often stem from a lack of trust by management as well as a greater business focus on big data and social-media content. However, hope for the CPM persists, if certain obstacles can be finessed.