In Article, Foresight, Practical Articles

Foresight: The International Journal of Applied Forecasting, Issue 21, Spring 2011, Pages 35 – 40

While there has been a lot of discussion about prediction markets, including several articles in Foresight, the empirical record of their use in corporations (CPM) is meager, with hardly a handful of cases published. Robert and Ramona look at the track record of CPM with a sceptical eye, pointing out a number of difficulties that stand in the way of corporate implementation of a prediction market. Understanding these will give insight into what managers should avoid and what they should look for in order to bring about a successful CPM.